The world is becoming increasingly mobile-first — a trend driven by consumers’ growing appetite for apps.
Mobile apps currently account for 89% of US smartphone users’ mobile time,1 and within the next five years, consumer time spent in-app is expected to double.2 As we head into the biggest advertising season of the year, bridging the gap from desktop/cookie targeting to mobile device targeting is vital for optimizing the efficiency and reach of your advertising campaigns.
Join Smaato and some of our top app partners as we explore current in-app advertising trends and how you can leverage the unique advantages of the in-app environment.
We will be joined by MeetMe, the #1 Social Network for meeting new people in the US, with an inventory of three billion impressions, Trebel Music,  a Millennial-focused music app that partners with major record labels and is ranked amongst the top music apps in the App Store, Sevenlogics, an innovative app developer that focuses on creating beautiful, intuitive apps for planning and organizing and MobilityWare, a gaming publisher with top-ranking free-to-play casual card games with over 50 million downloads on iOS and Android.
Pre-Event Networking and Lunch
Glenn Fishback, CRO, Smaato
Evolution of the In-App Ecosystem
Robert Vanech, CFO, Trebel Music
Scott Williamson, Head of Data & Insights, Trebel Music
Presentation
Bill Alena, CRO, The Meet Group
Presentation
Alex Cheng, President, Sevenlogics
Presentation
Post-Event Networking
Opportunity To Schedule Follow-Up 1:1 Meetings with Smaato and Publishers
Chandra Hill, VP, Monetization, MobilityWare
Presentation
The world is becoming increasingly mobile-first — a trend driven by consumers’ growing appetite for apps.
Mobile apps currently account for 89% of US smartphone users’ mobile time,1 and within the next five years, consumer time spent in-app is expected to double.2 As we head into the biggest advertising season of the year, bridging the gap from desktop/cookie targeting to mobile device targeting is vital for optimizing the efficiency and reach of your advertising campaigns.
Join Smaato and some of our top app partners as we explore current in-app advertising trends and how you can leverage the unique advantages of the in-app environment.
We will be joined by MeetMe, the #1 Social Network for meeting new people in the US, with an inventory of three billion impressions, Trebel Music,  a Millennial-focused music app that partners with major record labels and is ranked amongst the top music apps in the App Store, Sevenlogics, an innovative app developer that focuses on creating beautiful, intuitive apps for planning and organizing and MobilityWare, a gaming publisher with top-ranking free-to-play casual card games with over 50 million downloads on iOS and Android.